Strategic imperatives of mobile commerce in developing countries: the influence of consumer innovativeness, ubiquity, perceived value, risk, and cost on usage
© 2020, © 2020 Informa UK Limited, trading as Taylor & Francis Group. Despite the remarkable growth and promising future of mobile commerce, research has paid little attention so far to the factors that determine its perceived value across developing countries. This study advances marketing li...
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| Main Authors: | , , |
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| Format: | Journal |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85087553162&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/70301 |
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| Institution: | Chiang Mai University |