Studying of Thai SMES Businesses in Order to Define the Marketing Strategy and Enhance the Competitiveness the Case Study: Bua Bhat Factory

© 2017 IEEE. Bua Bhat is an SME that produces and distributes handmade products which is textile type needed by overseas markets. Bua Bhat has the ability to export but Bua Bhat doesnt want to focus on expanding the market into overseas countries due to risk and lack of investment. This article stud...

Full description

Saved in:

Bibliographic Details
Main Author:	Khanita Tumphasuwan
Format:	Conference Proceeding
Published:	2018
Subjects:	Decision Sciences Agricultural and Biological Sciences Arts and Humanities
Online Access:	https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85040609041&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/46630
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Chiang Mai University

id	th-cmuir.6653943832-46630
record_format	dspace
spelling	th-cmuir.6653943832-466302018-04-25T07:35:49Z Studying of Thai SMES Businesses in Order to Define the Marketing Strategy and Enhance the Competitiveness the Case Study: Bua Bhat Factory Khanita Tumphasuwan Decision Sciences Agricultural and Biological Sciences Arts and Humanities © 2017 IEEE. Bua Bhat is an SME that produces and distributes handmade products which is textile type needed by overseas markets. Bua Bhat has the ability to export but Bua Bhat doesnt want to focus on expanding the market into overseas countries due to risk and lack of investment. This article studied about the international business structure; strategy in managing in international marketing by focusing on ecommerce channel, managing in the efficient of the supply chain to match the business alliances suitably in order to develop the competitiveness by using the case study of Bua Bhat which is a small size of SMEs business in Thailand. 2018-04-25T06:58:34Z 2018-04-25T06:58:34Z 2017-11-15 Conference Proceeding 2-s2.0-85040609041 10.1109/IIAI-AAI.2017.199 https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85040609041&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/46630
institution	Chiang Mai University
building	Chiang Mai University Library
country	Thailand
collection	CMU Intellectual Repository
topic	Decision Sciences Agricultural and Biological Sciences Arts and Humanities
spellingShingle	Decision Sciences Agricultural and Biological Sciences Arts and Humanities Khanita Tumphasuwan Studying of Thai SMES Businesses in Order to Define the Marketing Strategy and Enhance the Competitiveness the Case Study: Bua Bhat Factory
description	© 2017 IEEE. Bua Bhat is an SME that produces and distributes handmade products which is textile type needed by overseas markets. Bua Bhat has the ability to export but Bua Bhat doesnt want to focus on expanding the market into overseas countries due to risk and lack of investment. This article studied about the international business structure; strategy in managing in international marketing by focusing on ecommerce channel, managing in the efficient of the supply chain to match the business alliances suitably in order to develop the competitiveness by using the case study of Bua Bhat which is a small size of SMEs business in Thailand.
format	Conference Proceeding
author	Khanita Tumphasuwan
author_facet	Khanita Tumphasuwan
author_sort	Khanita Tumphasuwan
title	Studying of Thai SMES Businesses in Order to Define the Marketing Strategy and Enhance the Competitiveness the Case Study: Bua Bhat Factory
title_short	Studying of Thai SMES Businesses in Order to Define the Marketing Strategy and Enhance the Competitiveness the Case Study: Bua Bhat Factory
title_full	Studying of Thai SMES Businesses in Order to Define the Marketing Strategy and Enhance the Competitiveness the Case Study: Bua Bhat Factory
title_fullStr	Studying of Thai SMES Businesses in Order to Define the Marketing Strategy and Enhance the Competitiveness the Case Study: Bua Bhat Factory
title_full_unstemmed	Studying of Thai SMES Businesses in Order to Define the Marketing Strategy and Enhance the Competitiveness the Case Study: Bua Bhat Factory
title_sort	studying of thai smes businesses in order to define the marketing strategy and enhance the competitiveness the case study: bua bhat factory
publishDate	2018
url	https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85040609041&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/46630
_version_	1681422910100602880

Studying of Thai SMES Businesses in Order to Define the Marketing Strategy and Enhance the Competitiveness the Case Study: Bua Bhat Factory

Similar Items