Studying of Thai SMES Businesses in Order to Define the Marketing Strategy and Enhance the Competitiveness the Case Study: Bua Bhat Factory
© 2017 IEEE. Bua Bhat is an SME that produces and distributes handmade products which is textile type needed by overseas markets. Bua Bhat has the ability to export but Bua Bhat doesnt want to focus on expanding the market into overseas countries due to risk and lack of investment. This article stud...
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| Format: | Conference Proceeding |
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2018
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| Online Access: | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85040609041&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/46630 |
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| Institution: | Chiang Mai University |