A stochastic dominance based approach to consumer-oriented Kansei evaluation with multiple priorities
© 2016, Springer Science+Business Media New York. Nowadays, with the increasing of aesthetic products, it becomes more and more important and quite difficult for consumers to choose their preferred products, especially the ones whose artistic and aesthetic aspects play a crucial role in consumer pur...
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Main Authors: | Hong Bin Yan, Tieju Ma, Songsak Sriboonchitta, Van Nam Huynh |
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Format: | Journal |
Published: |
2018
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Subjects: | |
Online Access: | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84973130465&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/46747 |
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Institution: | Chiang Mai University |
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