The role of interpersonal communication in developing small-medium size enterprise (SME) client loyalty toward an audit firm
© 2014, © The Author(s) 2014. This article critically analyses how clients who have limited professional financial qualifications and experience evaluate the quality of highly customized, complex, intangible professional service such as financial audits. As the financial and business outcomes of an...
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| Main Authors: | , |
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| Format: | Journal |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84945115940&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/54215 |
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| Institution: | Chiang Mai University |
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