Consumer ethics among young consumers in developing countries: A cross national study

• Main Authors: Denni Arli, Fandy Tjiptono, Warat Winit
• Format: Journal
• Published: 2018
• Subjects: Business, Management and Accounting; Social Sciences
• Online Access: https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84937566304&origin=inward; http://cmuir.cmu.ac.th/jspui/handle/6653943832/54232
• Institution: Chiang Mai University

Purpose - The present study aims to examine the similarities and differences between young consumers in Indonesia and Thailand based on actionable and strategy-yielding marketing variables (e.g. Machiavellianism, ethical orientations, trust, opportunism and materialism) and, second, it examined the...