A framework for building trust in B2C E-commerce based on consumer's viewpoint in Thailand
© 2014 IEEE. Trust is essential for the development of ECommerce web sites. Owners or developers of such web sites need to know the important characteristics of trust and how to display them on their web sites. In order to do so, the factors that influence user trust must be studied. Therefore, ther...
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th-cmuir.6653943832-543792018-09-04T10:15:19Z A framework for building trust in B2C E-commerce based on consumer's viewpoint in Thailand Anusorn Panya Lachana Ramingwong Computer Science Engineering © 2014 IEEE. Trust is essential for the development of ECommerce web sites. Owners or developers of such web sites need to know the important characteristics of trust and how to display them on their web sites. In order to do so, the factors that influence user trust must be studied. Therefore, there is a clear need of a framework for building trust in E-Commerce web sites, especially Business-to-Consumer E-Commerce in Thailand where trust is the main challenge. This paper proposes a trust building framework for B2C E-Commerce web sites based on the questionnaire modified from E-S-QUAL and E-RecS-QUAL. The analysis of service quality and factors results in understanding and insights of customer perception and expectation toward the web site. The important factors are also identified. 2018-09-04T10:12:38Z 2018-09-04T10:12:38Z 2015-01-01 Conference Proceeding 2-s2.0-84929439096 10.1109/APCC.2014.7091646 https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84929439096&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/54379 |
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Computer Science Engineering Anusorn Panya Lachana Ramingwong A framework for building trust in B2C E-commerce based on consumer's viewpoint in Thailand |
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© 2014 IEEE. Trust is essential for the development of ECommerce web sites. Owners or developers of such web sites need to know the important characteristics of trust and how to display them on their web sites. In order to do so, the factors that influence user trust must be studied. Therefore, there is a clear need of a framework for building trust in E-Commerce web sites, especially Business-to-Consumer E-Commerce in Thailand where trust is the main challenge. This paper proposes a trust building framework for B2C E-Commerce web sites based on the questionnaire modified from E-S-QUAL and E-RecS-QUAL. The analysis of service quality and factors results in understanding and insights of customer perception and expectation toward the web site. The important factors are also identified. |
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Conference Proceeding |
author |
Anusorn Panya Lachana Ramingwong |
author_facet |
Anusorn Panya Lachana Ramingwong |
author_sort |
Anusorn Panya |
title |
A framework for building trust in B2C E-commerce based on consumer's viewpoint in Thailand |
title_short |
A framework for building trust in B2C E-commerce based on consumer's viewpoint in Thailand |
title_full |
A framework for building trust in B2C E-commerce based on consumer's viewpoint in Thailand |
title_fullStr |
A framework for building trust in B2C E-commerce based on consumer's viewpoint in Thailand |
title_full_unstemmed |
A framework for building trust in B2C E-commerce based on consumer's viewpoint in Thailand |
title_sort |
framework for building trust in b2c e-commerce based on consumer's viewpoint in thailand |
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2018 |
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https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84929439096&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/54379 |
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