A framework for building trust in B2C E-commerce based on consumer's viewpoint in Thailand

© 2014 IEEE. Trust is essential for the development of ECommerce web sites. Owners or developers of such web sites need to know the important characteristics of trust and how to display them on their web sites. In order to do so, the factors that influence user trust must be studied. Therefore, ther...

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Main Authors: Anusorn Panya, Lachana Ramingwong
Format: Conference Proceeding
Published: 2018
Subjects:
Online Access:https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84929439096&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/54379
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Institution: Chiang Mai University
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spelling th-cmuir.6653943832-543792018-09-04T10:15:19Z A framework for building trust in B2C E-commerce based on consumer's viewpoint in Thailand Anusorn Panya Lachana Ramingwong Computer Science Engineering © 2014 IEEE. Trust is essential for the development of ECommerce web sites. Owners or developers of such web sites need to know the important characteristics of trust and how to display them on their web sites. In order to do so, the factors that influence user trust must be studied. Therefore, there is a clear need of a framework for building trust in E-Commerce web sites, especially Business-to-Consumer E-Commerce in Thailand where trust is the main challenge. This paper proposes a trust building framework for B2C E-Commerce web sites based on the questionnaire modified from E-S-QUAL and E-RecS-QUAL. The analysis of service quality and factors results in understanding and insights of customer perception and expectation toward the web site. The important factors are also identified. 2018-09-04T10:12:38Z 2018-09-04T10:12:38Z 2015-01-01 Conference Proceeding 2-s2.0-84929439096 10.1109/APCC.2014.7091646 https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84929439096&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/54379
institution Chiang Mai University
building Chiang Mai University Library
country Thailand
collection CMU Intellectual Repository
topic Computer Science
Engineering
spellingShingle Computer Science
Engineering
Anusorn Panya
Lachana Ramingwong
A framework for building trust in B2C E-commerce based on consumer's viewpoint in Thailand
description © 2014 IEEE. Trust is essential for the development of ECommerce web sites. Owners or developers of such web sites need to know the important characteristics of trust and how to display them on their web sites. In order to do so, the factors that influence user trust must be studied. Therefore, there is a clear need of a framework for building trust in E-Commerce web sites, especially Business-to-Consumer E-Commerce in Thailand where trust is the main challenge. This paper proposes a trust building framework for B2C E-Commerce web sites based on the questionnaire modified from E-S-QUAL and E-RecS-QUAL. The analysis of service quality and factors results in understanding and insights of customer perception and expectation toward the web site. The important factors are also identified.
format Conference Proceeding
author Anusorn Panya
Lachana Ramingwong
author_facet Anusorn Panya
Lachana Ramingwong
author_sort Anusorn Panya
title A framework for building trust in B2C E-commerce based on consumer's viewpoint in Thailand
title_short A framework for building trust in B2C E-commerce based on consumer's viewpoint in Thailand
title_full A framework for building trust in B2C E-commerce based on consumer's viewpoint in Thailand
title_fullStr A framework for building trust in B2C E-commerce based on consumer's viewpoint in Thailand
title_full_unstemmed A framework for building trust in B2C E-commerce based on consumer's viewpoint in Thailand
title_sort framework for building trust in b2c e-commerce based on consumer's viewpoint in thailand
publishDate 2018
url https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84929439096&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/54379
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