Purple rice dessert product development by Quality Function Deployment technique and Mood Consumption concept

• Main Authors: W. Wattanutchariya, P. Krutasood
• Format: Conference Proceeding
• Published: 2018
• Subjects: Business, Management and Accounting; Engineering
• Online Access: https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84962010130&origin=inward; http://cmuir.cmu.ac.th/jspui/handle/6653943832/55329
• Institution: Chiang Mai University

© 2015 IEEE. Purple rice has been used for generations among northern Thai people as part of ancient wisdom in agricultural nutrition and primitive medical treatment. The objective of this research is to develop purple rice dessert products to satisfy customer requirements and to generally add value...