A structural model of cultural tourism supply chain collaboration on the R3A route

A structural model of cultural tourism supply chain collaboration on the R3A route

© ExcelingTech Pub, UK. This paper aims to evaluate the supply chain collaboration in the cultural tourism on the R3A route, which is starting from Kunming (China) to Luang Namtha (Lao PDR) and to Chiang Rai (Thailand). The Structural Equation Model (SEM) was used to evaluate the key factors that ha...

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Bibliographic Details
Main Authors: Pairach Piboonrungroj, Benjenop Buranasiri, Wasittee Moonpim, Pimpika Chawalit, Korawan Sankakorn
Format: Journal
Published: 2018
Subjects:
Business, Management and Accounting
Computer Science
Decision Sciences
Online Access:https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84990051107&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/55344
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Institution: Chiang Mai University
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Summary:© ExcelingTech Pub, UK. This paper aims to evaluate the supply chain collaboration in the cultural tourism on the R3A route, which is starting from Kunming (China) to Luang Namtha (Lao PDR) and to Chiang Rai (Thailand). The Structural Equation Model (SEM) was used to evaluate the key factors that have affected to the collaboration between partners along the route. Data were collected from 200 cultural tourism enterprises via self-administrative questionnaires. The result was found that lack of data sharing is the barriers of collaboration on cultural tourism in R3A route between supply chain partners. Information, commitment, and communication technology are the key factors to promote collaboration sustainability.

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