A structural model of cultural tourism supply chain collaboration on the R3A route

• Main Authors: Pairach Piboonrungroj, Benjenop Buranasiri, Wasittee Moonpim, Pimpika Chawalit, Korawan Sankakorn
• Format: Journal
• Published: 2018
• Subjects: Business, Management and Accounting; Computer Science; Decision Sciences
• Online Access: https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84990051107&origin=inward; http://cmuir.cmu.ac.th/jspui/handle/6653943832/55344
• Institution: Chiang Mai University

© ExcelingTech Pub, UK. This paper aims to evaluate the supply chain collaboration in the cultural tourism on the R3A route, which is starting from Kunming (China) to Luang Namtha (Lao PDR) and to Chiang Rai (Thailand). The Structural Equation Model (SEM) was used to evaluate the key factors that ha...