The antecedents of sustainable employer brand image

© 2016 American Scientific Publishers All rights reserved. This paper addresses the gap of sustainable employer brand image studied in the past, and proposes perceived corporate brand identity and product brand image as two key antecedents of sustainable employer brand image in perception of current...

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Main Authors:	Saengdao Kaewsawang, Warat Winit
Format:	Journal
Published:	2018
Subjects:	Computer Science Energy Engineering Environmental Science Mathematics Social Sciences
Online Access:	https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84985906584&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/55523
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Institution:	Chiang Mai University

id	th-cmuir.6653943832-55523
record_format	dspace
spelling	th-cmuir.6653943832-555232018-09-05T03:14:51Z The antecedents of sustainable employer brand image Saengdao Kaewsawang Warat Winit Computer Science Energy Engineering Environmental Science Mathematics Social Sciences © 2016 American Scientific Publishers All rights reserved. This paper addresses the gap of sustainable employer brand image studied in the past, and proposes perceived corporate brand identity and product brand image as two key antecedents of sustainable employer brand image in perception of current employees. Additionally, two levels of perceived corporate brand identity and product brand image—internal and external perspectives, and the interaction effects of these variables will be hypothesized. Theoretical contributions and managerial implications to areas of brand management will also be discussed. 2018-09-05T02:57:32Z 2018-09-05T02:57:32Z 2016-05-01 Journal 19367317 19366612 2-s2.0-84985906584 10.1166/asl.2016.6682 https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84985906584&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/55523
institution	Chiang Mai University
building	Chiang Mai University Library
country	Thailand
collection	CMU Intellectual Repository
topic	Computer Science Energy Engineering Environmental Science Mathematics Social Sciences
spellingShingle	Computer Science Energy Engineering Environmental Science Mathematics Social Sciences Saengdao Kaewsawang Warat Winit The antecedents of sustainable employer brand image
description	© 2016 American Scientific Publishers All rights reserved. This paper addresses the gap of sustainable employer brand image studied in the past, and proposes perceived corporate brand identity and product brand image as two key antecedents of sustainable employer brand image in perception of current employees. Additionally, two levels of perceived corporate brand identity and product brand image—internal and external perspectives, and the interaction effects of these variables will be hypothesized. Theoretical contributions and managerial implications to areas of brand management will also be discussed.
format	Journal
author	Saengdao Kaewsawang Warat Winit
author_facet	Saengdao Kaewsawang Warat Winit
author_sort	Saengdao Kaewsawang
title	The antecedents of sustainable employer brand image
title_short	The antecedents of sustainable employer brand image
title_full	The antecedents of sustainable employer brand image
title_fullStr	The antecedents of sustainable employer brand image
title_full_unstemmed	The antecedents of sustainable employer brand image
title_sort	antecedents of sustainable employer brand image
publishDate	2018
url	https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84985906584&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/55523
_version_	1681424521613017088

The antecedents of sustainable employer brand image

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