The antecedents of sustainable employer brand image
© 2016 American Scientific Publishers All rights reserved. This paper addresses the gap of sustainable employer brand image studied in the past, and proposes perceived corporate brand identity and product brand image as two key antecedents of sustainable employer brand image in perception of current...
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| Main Authors: | , |
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| Format: | Journal |
| Published: |
2017
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| Online Access: | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84985906584&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/41892 |
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| Institution: | Chiang Mai University |