The antecedents of sustainable employer brand image

© 2016 American Scientific Publishers All rights reserved. This paper addresses the gap of sustainable employer brand image studied in the past, and proposes perceived corporate brand identity and product brand image as two key antecedents of sustainable employer brand image in perception of current...

Full description

Saved in:
Bibliographic Details
Main Authors: Kaewsawang S., Winit W.
Format: Journal
Published: 2017
Online Access:https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84985906584&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/41892
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Chiang Mai University
Description
Summary:© 2016 American Scientific Publishers All rights reserved. This paper addresses the gap of sustainable employer brand image studied in the past, and proposes perceived corporate brand identity and product brand image as two key antecedents of sustainable employer brand image in perception of current employees. Additionally, two levels of perceived corporate brand identity and product brand image—internal and external perspectives, and the interaction effects of these variables will be hypothesized. Theoretical contributions and managerial implications to areas of brand management will also be discussed.