The antecedents of sustainable employer brand image
© 2016 American Scientific Publishers All rights reserved. This paper addresses the gap of sustainable employer brand image studied in the past, and proposes perceived corporate brand identity and product brand image as two key antecedents of sustainable employer brand image in perception of current...
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th-cmuir.6653943832-418922017-09-28T04:24:01Z The antecedents of sustainable employer brand image Kaewsawang S. Winit W. © 2016 American Scientific Publishers All rights reserved. This paper addresses the gap of sustainable employer brand image studied in the past, and proposes perceived corporate brand identity and product brand image as two key antecedents of sustainable employer brand image in perception of current employees. Additionally, two levels of perceived corporate brand identity and product brand image—internal and external perspectives, and the interaction effects of these variables will be hypothesized. Theoretical contributions and managerial implications to areas of brand management will also be discussed. 2017-09-28T04:24:01Z 2017-09-28T04:24:01Z 2016-05-01 Journal 19366612 2-s2.0-84985906584 10.1166/asl.2016.6682 https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84985906584&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/41892 |
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Chiang Mai University Library |
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Thailand |
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© 2016 American Scientific Publishers All rights reserved. This paper addresses the gap of sustainable employer brand image studied in the past, and proposes perceived corporate brand identity and product brand image as two key antecedents of sustainable employer brand image in perception of current employees. Additionally, two levels of perceived corporate brand identity and product brand image—internal and external perspectives, and the interaction effects of these variables will be hypothesized. Theoretical contributions and managerial implications to areas of brand management will also be discussed. |
| format |
Journal |
| author |
Kaewsawang S. Winit W. |
| spellingShingle |
Kaewsawang S. Winit W. The antecedents of sustainable employer brand image |
| author_facet |
Kaewsawang S. Winit W. |
| author_sort |
Kaewsawang S. |
| title |
The antecedents of sustainable employer brand image |
| title_short |
The antecedents of sustainable employer brand image |
| title_full |
The antecedents of sustainable employer brand image |
| title_fullStr |
The antecedents of sustainable employer brand image |
| title_full_unstemmed |
The antecedents of sustainable employer brand image |
| title_sort |
antecedents of sustainable employer brand image |
| publishDate |
2017 |
| url |
https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84985906584&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/41892 |
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1681422086390677504 |