Studying of Thai SMES Businesses in Order to Define the Marketing Strategy and Enhance the Competitiveness the Case Study: Bua Bhat Factory

Studying of Thai SMES Businesses in Order to Define the Marketing Strategy and Enhance the Competitiveness the Case Study: Bua Bhat Factory

© 2017 IEEE. Bua Bhat is an SME that produces and distributes handmade products which is textile type needed by overseas markets. Bua Bhat has the ability to export but Bua Bhat doesnt want to focus on expanding the market into overseas countries due to risk and lack of investment. This article stud...

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Bibliographic Details
Main Author: Khanita Tumphasuwan
Format: Conference Proceeding
Published: 2018
Subjects:
Computer Science
Decision Sciences
Online Access:https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85040609041&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/57034
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Institution: Chiang Mai University
id th-cmuir.6653943832-57034
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spelling th-cmuir.6653943832-570342018-09-05T03:35:53Z Studying of Thai SMES Businesses in Order to Define the Marketing Strategy and Enhance the Competitiveness the Case Study: Bua Bhat Factory Khanita Tumphasuwan Computer Science Decision Sciences © 2017 IEEE. Bua Bhat is an SME that produces and distributes handmade products which is textile type needed by overseas markets. Bua Bhat has the ability to export but Bua Bhat doesnt want to focus on expanding the market into overseas countries due to risk and lack of investment. This article studied about the international business structure; strategy in managing in international marketing by focusing on ecommerce channel, managing in the efficient of the supply chain to match the business alliances suitably in order to develop the competitiveness by using the case study of Bua Bhat which is a small size of SMEs business in Thailand. 2018-09-05T03:34:11Z 2018-09-05T03:34:11Z 2017-11-15 Conference Proceeding 2-s2.0-85040609041 10.1109/IIAI-AAI.2017.199 https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85040609041&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/57034
institution Chiang Mai University
building Chiang Mai University Library
country Thailand
collection CMU Intellectual Repository
topic Computer Science
Decision Sciences
spellingShingle Computer Science
Decision Sciences
Khanita Tumphasuwan
Studying of Thai SMES Businesses in Order to Define the Marketing Strategy and Enhance the Competitiveness the Case Study: Bua Bhat Factory
description © 2017 IEEE. Bua Bhat is an SME that produces and distributes handmade products which is textile type needed by overseas markets. Bua Bhat has the ability to export but Bua Bhat doesnt want to focus on expanding the market into overseas countries due to risk and lack of investment. This article studied about the international business structure; strategy in managing in international marketing by focusing on ecommerce channel, managing in the efficient of the supply chain to match the business alliances suitably in order to develop the competitiveness by using the case study of Bua Bhat which is a small size of SMEs business in Thailand.
format Conference Proceeding
author Khanita Tumphasuwan
author_facet Khanita Tumphasuwan
author_sort Khanita Tumphasuwan
title Studying of Thai SMES Businesses in Order to Define the Marketing Strategy and Enhance the Competitiveness the Case Study: Bua Bhat Factory
title_short Studying of Thai SMES Businesses in Order to Define the Marketing Strategy and Enhance the Competitiveness the Case Study: Bua Bhat Factory
title_full Studying of Thai SMES Businesses in Order to Define the Marketing Strategy and Enhance the Competitiveness the Case Study: Bua Bhat Factory
title_fullStr Studying of Thai SMES Businesses in Order to Define the Marketing Strategy and Enhance the Competitiveness the Case Study: Bua Bhat Factory
title_full_unstemmed Studying of Thai SMES Businesses in Order to Define the Marketing Strategy and Enhance the Competitiveness the Case Study: Bua Bhat Factory
title_sort studying of thai smes businesses in order to define the marketing strategy and enhance the competitiveness the case study: bua bhat factory
publishDate 2018
url https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85040609041&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/57034
_version_ 1681424803492265984

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