Thai farmers’ information needs and seeking that lead to mobile phone application development for production and marketing promotion

© 2018, Emerald Publishing Limited. Purpose: The purposoe of this paper was to study the information needs and information-seeking among Thai farmers that lead the development of a mobile phone application for the purpose of production and marketing promotion. Design/methodology/approach: The qualit...

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Main Authors: Unchasa Seenuankaew, Jurairat Rattichot, Watcharee Phetwong, Bhornchanit Leenaraj
Format: Journal
Published: 2018
Subjects:
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http://cmuir.cmu.ac.th/jspui/handle/6653943832/58504
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Institution: Chiang Mai University
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spelling th-cmuir.6653943832-585042018-09-05T04:40:25Z Thai farmers’ information needs and seeking that lead to mobile phone application development for production and marketing promotion Unchasa Seenuankaew Jurairat Rattichot Watcharee Phetwong Bhornchanit Leenaraj Computer Science Social Sciences © 2018, Emerald Publishing Limited. Purpose: The purposoe of this paper was to study the information needs and information-seeking among Thai farmers that lead the development of a mobile phone application for the purpose of production and marketing promotion. Design/methodology/approach: The qualitative research was performed by in-depth interviews, observations, field notes and content analysis. The 48 primary informants were the best-practice farmers around Songkhla Lake Basin. Findings: The results demonstrate the farmers’ need for information on the following topics: increasing production, developing quality, reducing costs, manufacturing products, increasing marketing and sales channels and changing to short-lived crops. The farmers acquired information directly targeted to their needs and behaviors by making inquiries, exchanging ideas and joining study trips and training, which resulted in production and marketing promotion and, hence, higher incomes. Originality/value: As a result, their farming will yield high-quality products, bringing them more income and a better standard of living. When the lives of the farmers, who are the majority of the Thailand population, are improved, the holistic conditions of national economic development will in turn be good, leading to security, wealth and sustainability. 2018-09-05T04:25:39Z 2018-09-05T04:25:39Z 2018-05-14 Journal 23985348 2-s2.0-85048205831 10.1108/ILS-06-2017-0051 https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85048205831&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/58504
institution Chiang Mai University
building Chiang Mai University Library
country Thailand
collection CMU Intellectual Repository
topic Computer Science
Social Sciences
spellingShingle Computer Science
Social Sciences
Unchasa Seenuankaew
Jurairat Rattichot
Watcharee Phetwong
Bhornchanit Leenaraj
Thai farmers’ information needs and seeking that lead to mobile phone application development for production and marketing promotion
description © 2018, Emerald Publishing Limited. Purpose: The purposoe of this paper was to study the information needs and information-seeking among Thai farmers that lead the development of a mobile phone application for the purpose of production and marketing promotion. Design/methodology/approach: The qualitative research was performed by in-depth interviews, observations, field notes and content analysis. The 48 primary informants were the best-practice farmers around Songkhla Lake Basin. Findings: The results demonstrate the farmers’ need for information on the following topics: increasing production, developing quality, reducing costs, manufacturing products, increasing marketing and sales channels and changing to short-lived crops. The farmers acquired information directly targeted to their needs and behaviors by making inquiries, exchanging ideas and joining study trips and training, which resulted in production and marketing promotion and, hence, higher incomes. Originality/value: As a result, their farming will yield high-quality products, bringing them more income and a better standard of living. When the lives of the farmers, who are the majority of the Thailand population, are improved, the holistic conditions of national economic development will in turn be good, leading to security, wealth and sustainability.
format Journal
author Unchasa Seenuankaew
Jurairat Rattichot
Watcharee Phetwong
Bhornchanit Leenaraj
author_facet Unchasa Seenuankaew
Jurairat Rattichot
Watcharee Phetwong
Bhornchanit Leenaraj
author_sort Unchasa Seenuankaew
title Thai farmers’ information needs and seeking that lead to mobile phone application development for production and marketing promotion
title_short Thai farmers’ information needs and seeking that lead to mobile phone application development for production and marketing promotion
title_full Thai farmers’ information needs and seeking that lead to mobile phone application development for production and marketing promotion
title_fullStr Thai farmers’ information needs and seeking that lead to mobile phone application development for production and marketing promotion
title_full_unstemmed Thai farmers’ information needs and seeking that lead to mobile phone application development for production and marketing promotion
title_sort thai farmers’ information needs and seeking that lead to mobile phone application development for production and marketing promotion
publishDate 2018
url https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85048205831&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/58504
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