A Cultural Comparative Study of Mobile Banking Adoption Factors
© 2018, © 2018 International Association for Computer Information Systems. With the increasing popularity in smartphone usage, it is crucial for banks to offer mobile banking to allow their customers to perform banking transactions at their convenience. Banks need to understand which factors play an...
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| Main Authors: | , , , |
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| Format: | Journal |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85060190269&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/63633 |
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| Institution: | Chiang Mai University |