An investigation of monetisation models in digital games

• Main Authors: Keattikorn Samarnggoon, Arus Kunkhet
• Format: Conference Proceeding
• Published: 2019
• Subjects: Arts and Humanities; Computer Science; Engineering
• Online Access: https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85065083446&origin=inward; http://cmuir.cmu.ac.th/jspui/handle/6653943832/65341
• Institution: Chiang Mai University

© 2019 IEEE. This paper presents a review and comparison of monetisation models in a free-to-play gaming. The monetisation is the essential element in a game production process because it helps clarify the design that should be compatible with the monetisation models and revenue generation methods of the game. The investigation is conducted by utilising a set of online questionaires. The results show that the in-game Ads are not bothering the majority of players and players does not pay to remove them. Fashion and uniqueness of player's avatar is more important than the in-game items that would help player in a game.