The impact of communication style on psychological comfort and trust in audit services

• Main Authors: Naruanard Sarapaivanich, Jomjai Sampet, Paul G. Patterson
• Format: Journal
• Published: 2020
• Subjects: Business, Management and Accounting; Economics, Econometrics and Finance
• Online Access: https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85074843933&origin=inward; http://cmuir.cmu.ac.th/jspui/handle/6653943832/67650
• Institution: Chiang Mai University

© 2019, Emerald Publishing Limited. Purpose: This study aims to examine the extent to which clients’ perceptions of a financial auditor’s communication style affect their psychological comfort and trust when considering whether to retain the incumbent firm for future financial audits. Design/methodo...