Factor affecting elderly consumer buying attitude on Thailand OTOP product
© BEIESP. One Tambon One Product (OTOP) is a local entrepreneurship stimulus program designed by Thailand and has been initiated since 2001. This OTOP program aims to support locally made, marketed products of each of Thailand's 7,255 tambons (sub-district). This product has been inspired from...
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Main Authors: | , , , , |
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Format: | Journal |
Published: |
2020
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Subjects: | |
Online Access: | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85074598557&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/67703 |
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Institution: | Chiang Mai University |