Factor affecting elderly consumer buying attitude on Thailand OTOP product

© BEIESP. One Tambon One Product (OTOP) is a local entrepreneurship stimulus program designed by Thailand and has been initiated since 2001. This OTOP program aims to support locally made, marketed products of each of Thailand's 7,255 tambons (sub-district). This product has been inspired from...

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Bibliographic Details
Main Authors: Suwattanarwong Phanphet, Narong Sukprasert, Ratanaree Suttipong, Athiwat Wangmai, Wichai Chattinnawat
Format: Journal
Published: 2020
Subjects:
Online Access:https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85074598557&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/67703
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Institution: Chiang Mai University