ICOFF: Towards building an intelligent coffee plate system to enhance coffee shop’s customer experience

© 2019 Association for Computing Machinery. Blossoming coffee culture give a rise to coffee shops in many cities around the world. In today’s coffee industry, it is no longer customer satisfaction that is important but the customer experience. This work presents a development of an intelligent coffe...

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Bibliographic Details
Main Authors: Thanakrit Jitapinyakul, Panuwat Phunsuk, Santi Phithakkitnukoon
Format: Conference Proceeding
Published: 2020
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Online Access:https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85072883516&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/67709
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Institution: Chiang Mai University
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Summary:© 2019 Association for Computing Machinery. Blossoming coffee culture give a rise to coffee shops in many cities around the world. In today’s coffee industry, it is no longer customer satisfaction that is important but the customer experience. This work presents a development of an intelligent coffee plate system called iCoff, which aims at enhancing coffee shop’s customer experience with a platform that allows a barista to communicate with a coffee drinker as well as enables the coffee drinker to learn more about his/her coffee, such as ingredients, temperature, and weight through an interactive coffee plate. This paper describes its hardware and software components as well as a preliminary user experience study result. It is an applied ubiquitous/pervasive technology in the context of coffee shop experience as part of our today’s urban living.