The Investigating of Influencing Factors on Customer Loyalty Outcomes in Myanmar Private Bank: The Corporate Social Responsibility (CSR) and Corporate Image Perspectives

• Main Authors: Pyae Phyo Aung, Phanasan Kohsuwan
• Language: English
• Published: Faculty of Social Sciences and Humanities, Chiang Mai University 2020
• Subjects: Corporate Social Responsibility (CSR); Corporate image; Customer loyalty; Loyalty outcomes; Myanmar Private Banks
• Online Access: http://cmuj.cmu.ac.th/uploads/asr_journal_list_index/204819430.pdf; http://cmuir.cmu.ac.th/jspui/handle/6653943832/68635
• Institution: Chiang Mai University

ASR (Asian Social Research) was first launched in 2014 by Chiang Mai University. However, it has a longer history, with its genesis in 2002 as part of Chiang Mai University Journal.This journal was split into two in 2007, with the formation of ASR's predecessor, the Chiang Mai University Journa...