An Analysation of Tourists' Behavior and Online Source Credibility in Kanchanaburi Province, Thailand
© 2020 IEEE. Social media has become an important communication platform for people to share their opinions, to search information, services or products and to read and write online reviews. This study aims to investigate the purchase decision processes of tourists who travel to Kanchanaburi provinc...
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| Main Authors: | , |
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| Format: | Conference Proceeding |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85085595385&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/70151 |
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| Institution: | Chiang Mai University |