An Analysation of Tourists' Behavior and Online Source Credibility in Kanchanaburi Province, Thailand
© 2020 IEEE. Social media has become an important communication platform for people to share their opinions, to search information, services or products and to read and write online reviews. This study aims to investigate the purchase decision processes of tourists who travel to Kanchanaburi provinc...
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2020
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th-cmuir.6653943832-701512020-10-14T08:43:43Z An Analysation of Tourists' Behavior and Online Source Credibility in Kanchanaburi Province, Thailand Chitlada Pinthong Vimolboon Cherapanukorn Arts and Humanities Computer Science Energy Engineering Medicine © 2020 IEEE. Social media has become an important communication platform for people to share their opinions, to search information, services or products and to read and write online reviews. This study aims to investigate the purchase decision processes of tourists who travel to Kanchanaburi province and credibility of online reviews in social media sites. Also, the relationship between tourist's purchase decision process and the credibility of online reviews in social media sites was examined. The results indicate that the relationships between the process of tourist decision-making behavior and credibility of reviews in social media sites are a positively significant correlation. 2020-10-14T08:24:55Z 2020-10-14T08:24:55Z 2020-03-01 Conference Proceeding 2-s2.0-85085595385 10.1109/ECTIDAMTNCON48261.2020.9090754 https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85085595385&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/70151 |
| institution |
Chiang Mai University |
| building |
Chiang Mai University Library |
| continent |
Asia |
| country |
Thailand Thailand |
| content_provider |
Chiang Mai University Library |
| collection |
CMU Intellectual Repository |
| topic |
Arts and Humanities Computer Science Energy Engineering Medicine |
| spellingShingle |
Arts and Humanities Computer Science Energy Engineering Medicine Chitlada Pinthong Vimolboon Cherapanukorn An Analysation of Tourists' Behavior and Online Source Credibility in Kanchanaburi Province, Thailand |
| description |
© 2020 IEEE. Social media has become an important communication platform for people to share their opinions, to search information, services or products and to read and write online reviews. This study aims to investigate the purchase decision processes of tourists who travel to Kanchanaburi province and credibility of online reviews in social media sites. Also, the relationship between tourist's purchase decision process and the credibility of online reviews in social media sites was examined. The results indicate that the relationships between the process of tourist decision-making behavior and credibility of reviews in social media sites are a positively significant correlation. |
| format |
Conference Proceeding |
| author |
Chitlada Pinthong Vimolboon Cherapanukorn |
| author_facet |
Chitlada Pinthong Vimolboon Cherapanukorn |
| author_sort |
Chitlada Pinthong |
| title |
An Analysation of Tourists' Behavior and Online Source Credibility in Kanchanaburi Province, Thailand |
| title_short |
An Analysation of Tourists' Behavior and Online Source Credibility in Kanchanaburi Province, Thailand |
| title_full |
An Analysation of Tourists' Behavior and Online Source Credibility in Kanchanaburi Province, Thailand |
| title_fullStr |
An Analysation of Tourists' Behavior and Online Source Credibility in Kanchanaburi Province, Thailand |
| title_full_unstemmed |
An Analysation of Tourists' Behavior and Online Source Credibility in Kanchanaburi Province, Thailand |
| title_sort |
analysation of tourists' behavior and online source credibility in kanchanaburi province, thailand |
| publishDate |
2020 |
| url |
https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85085595385&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/70151 |
| _version_ |
1681752850439340032 |