The battle for world wide web dominance: In search of network externalities
The purpose of this study is to test for the existence of network externalities and to identify possible sources of network externalities in the 3 leading search engine and web-based email providers namely Google, Microsoft and Yahoo. A product creates direct network externalities when the utility t...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Article |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/11658 |
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| Institution: | Mahidol University |
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