The emergence of business-to-consumer e-commerce: New niche formation, creative destruction, and contingency perspectives

This study examines the emergence of business-to-consumer (B2C) e-commerce from new niche formation, creative destruction, and contingency perspectives. Based on multiretail-sector data, this study supports the contingency perspective. The findings suggest that in digitally related sectors, B2C e-co...

Full description

Saved in:
Bibliographic Details
Main Authors: Chanchai Tangpong, Muhammad Islam, Nongkran Lertpittayapoom
Other Authors: North Dakota State University
Format: Article
Published: 2018
Subjects:
Online Access:https://repository.li.mahidol.ac.th/handle/123456789/27363
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Mahidol University
id th-mahidol.27363
record_format dspace
spelling th-mahidol.273632018-09-13T14:16:54Z The emergence of business-to-consumer e-commerce: New niche formation, creative destruction, and contingency perspectives Chanchai Tangpong Muhammad Islam Nongkran Lertpittayapoom North Dakota State University Mahidol University Business, Management and Accounting Decision Sciences Social Sciences This study examines the emergence of business-to-consumer (B2C) e-commerce from new niche formation, creative destruction, and contingency perspectives. Based on multiretail-sector data, this study supports the contingency perspective. The findings suggest that in digitally related sectors, B2C e-commerce has emerged through a creative destruction process whereby B2C e-commerce expands at the expense of traditional retailing; thus, addressing the e-commerce trend becomes traditional firms' strategic imperative. Conversely, in digitally unrelated sectors, B2C e-commerce has emerged through a new niche formation process whereby B2C e-commerce coexists with traditional retailing; thus, embracing the e-commerce trend becomes the traditional firms' strategic choice. © 2009 Baker College. 2018-09-13T06:29:18Z 2018-09-13T06:29:18Z 2009-01-01 Article Journal of Leadership and Organizational Studies. Vol.16, No.2 (2009), 131-140 10.1177/1548051809338054 19397089 15480518 2-s2.0-77149177402 https://repository.li.mahidol.ac.th/handle/123456789/27363 Mahidol University SCOPUS https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=77149177402&origin=inward
institution Mahidol University
building Mahidol University Library
continent Asia
country Thailand
Thailand
content_provider Mahidol University Library
collection Mahidol University Institutional Repository
topic Business, Management and Accounting
Decision Sciences
Social Sciences
spellingShingle Business, Management and Accounting
Decision Sciences
Social Sciences
Chanchai Tangpong
Muhammad Islam
Nongkran Lertpittayapoom
The emergence of business-to-consumer e-commerce: New niche formation, creative destruction, and contingency perspectives
description This study examines the emergence of business-to-consumer (B2C) e-commerce from new niche formation, creative destruction, and contingency perspectives. Based on multiretail-sector data, this study supports the contingency perspective. The findings suggest that in digitally related sectors, B2C e-commerce has emerged through a creative destruction process whereby B2C e-commerce expands at the expense of traditional retailing; thus, addressing the e-commerce trend becomes traditional firms' strategic imperative. Conversely, in digitally unrelated sectors, B2C e-commerce has emerged through a new niche formation process whereby B2C e-commerce coexists with traditional retailing; thus, embracing the e-commerce trend becomes the traditional firms' strategic choice. © 2009 Baker College.
author2 North Dakota State University
author_facet North Dakota State University
Chanchai Tangpong
Muhammad Islam
Nongkran Lertpittayapoom
format Article
author Chanchai Tangpong
Muhammad Islam
Nongkran Lertpittayapoom
author_sort Chanchai Tangpong
title The emergence of business-to-consumer e-commerce: New niche formation, creative destruction, and contingency perspectives
title_short The emergence of business-to-consumer e-commerce: New niche formation, creative destruction, and contingency perspectives
title_full The emergence of business-to-consumer e-commerce: New niche formation, creative destruction, and contingency perspectives
title_fullStr The emergence of business-to-consumer e-commerce: New niche formation, creative destruction, and contingency perspectives
title_full_unstemmed The emergence of business-to-consumer e-commerce: New niche formation, creative destruction, and contingency perspectives
title_sort emergence of business-to-consumer e-commerce: new niche formation, creative destruction, and contingency perspectives
publishDate 2018
url https://repository.li.mahidol.ac.th/handle/123456789/27363
_version_ 1763491191937040384