The emergence of business-to-consumer e-commerce: New niche formation, creative destruction, and contingency perspectives
This study examines the emergence of business-to-consumer (B2C) e-commerce from new niche formation, creative destruction, and contingency perspectives. Based on multiretail-sector data, this study supports the contingency perspective. The findings suggest that in digitally related sectors, B2C e-co...
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Main Authors: | Chanchai Tangpong, Muhammad Islam, Nongkran Lertpittayapoom |
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Other Authors: | North Dakota State University |
Format: | Article |
Published: |
2018
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Subjects: | |
Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/27363 |
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Institution: | Mahidol University |
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