Consumer reviews analysis on E-commerce platforms

In recent years, online shopping has become more dominant as a marketing channel. Consumers can interact with products in various ways online – view, purchase, return, comment, recommend etc. It enables a complete purchase cycle in a purely digital form, allowing the information to be more accessibl...

Full description

Saved in:
Bibliographic Details
Main Author: Lin, Lixian
Other Authors: Lihui Chen
Format: Final Year Project
Language:English
Published: Nanyang Technological University 2022
Subjects:
Online Access:https://hdl.handle.net/10356/158784
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Language: English