Consumer reviews analysis on E-commerce platforms
In recent years, online shopping has become more dominant as a marketing channel. Consumers can interact with products in various ways online – view, purchase, return, comment, recommend etc. It enables a complete purchase cycle in a purely digital form, allowing the information to be more accessibl...
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Main Author: | Lin, Lixian |
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Other Authors: | Lihui Chen |
Format: | Final Year Project |
Language: | English |
Published: |
Nanyang Technological University
2022
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Online Access: | https://hdl.handle.net/10356/158784 |
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Institution: | Nanyang Technological University |
Language: | English |
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