Consumer reviews analysis on E-commerce platforms

In recent years, online shopping has become more dominant as a marketing channel. Consumers can interact with products in various ways online – view, purchase, return, comment, recommend etc. It enables a complete purchase cycle in a purely digital form, allowing the information to be more accessibl...

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Bibliographic Details
Main Author: Lin, Lixian
Other Authors: Lihui Chen
Format: Final Year Project
Language:English
Published: Nanyang Technological University 2022
Subjects:
Online Access:https://hdl.handle.net/10356/158784
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Institution: Nanyang Technological University
Language: English
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