Modernizing tradition – the Thai silk
Purpose – This paper identifies challenges the traditional Thai silk industry has faced during its internationalization, and the public and private responses employed to overcome challenges. Design/methodology/approach – In-depth interviews were conducted with major players along the Thai silk val...
Saved in:
Main Authors: | , , , , |
---|---|
Other Authors: | |
Format: | Article |
Language: | English |
Published: |
2014
|
Subjects: | |
Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/3117 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Mahidol University |
Language: | English |
id |
th-mahidol.3117 |
---|---|
record_format |
dspace |
spelling |
th-mahidol.31172023-04-12T15:35:06Z Modernizing tradition – the Thai silk Preeya Paticho ปรียา ปาติโช Winai Wongsurawat วินัย วงษ์สุรวัฒน์ Johri, Lalit M. มหาวิทยาลัยมหิดล Silk Thailand Traditional industries Value chain upgrading Purpose – This paper identifies challenges the traditional Thai silk industry has faced during its internationalization, and the public and private responses employed to overcome challenges. Design/methodology/approach – In-depth interviews were conducted with major players along the Thai silk value chain to gain insights into the industry's transformation from a domestic, cottage industry into an international fashion producer. Findings – Thai silk has created a niche market for high-end, cultural products, thus successfully sidestepping direct competition from emerging low-cost producers. The main innovative strategies employed include introducing new products, upgrading quality, attracting new customers, and collaboration between actors all along the silk value chain. Originality/value – This study illustrates how a traditional industry can evolve and successfully adapt to changing consumer demands and competitive landscapes in a globalize economy. 2014-04-25T08:29:48Z 2017-11-10T02:54:09Z 2014-04-25T08:29:48Z 2017-11-10T02:54:09Z 2014-02 Article Strategic Direction. Vol.30, No.2 (2014), 31-33. 10.1108/SD-09-2013-0062 0258-0543 https://repository.li.mahidol.ac.th/handle/123456789/3117 eng Mahidol University Emerald Group |
institution |
Mahidol University |
building |
Mahidol University Library |
continent |
Asia |
country |
Thailand Thailand |
content_provider |
Mahidol University Library |
collection |
Mahidol University Institutional Repository |
language |
English |
topic |
Silk Thailand Traditional industries Value chain upgrading |
spellingShingle |
Silk Thailand Traditional industries Value chain upgrading Preeya Paticho ปรียา ปาติโช Winai Wongsurawat วินัย วงษ์สุรวัฒน์ Johri, Lalit M. Modernizing tradition – the Thai silk |
description |
Purpose – This paper identifies challenges the traditional Thai silk industry has faced during its internationalization, and the public and private responses employed to overcome challenges.
Design/methodology/approach – In-depth interviews were conducted with major players along the Thai silk value chain to gain insights into the industry's transformation from a domestic, cottage industry into an international fashion producer.
Findings – Thai silk has created a niche market for high-end, cultural products, thus successfully sidestepping direct competition from emerging low-cost producers. The main innovative strategies employed include introducing new products, upgrading quality, attracting new customers, and collaboration between actors all along the silk value chain.
Originality/value – This study illustrates how a traditional industry can evolve and successfully adapt to changing consumer demands and competitive landscapes in a globalize economy. |
author2 |
มหาวิทยาลัยมหิดล |
author_facet |
มหาวิทยาลัยมหิดล Preeya Paticho ปรียา ปาติโช Winai Wongsurawat วินัย วงษ์สุรวัฒน์ Johri, Lalit M. |
format |
Article |
author |
Preeya Paticho ปรียา ปาติโช Winai Wongsurawat วินัย วงษ์สุรวัฒน์ Johri, Lalit M. |
author_sort |
Preeya Paticho |
title |
Modernizing tradition – the Thai silk |
title_short |
Modernizing tradition – the Thai silk |
title_full |
Modernizing tradition – the Thai silk |
title_fullStr |
Modernizing tradition – the Thai silk |
title_full_unstemmed |
Modernizing tradition – the Thai silk |
title_sort |
modernizing tradition – the thai silk |
publishDate |
2014 |
url |
https://repository.li.mahidol.ac.th/handle/123456789/3117 |
_version_ |
1781416295180271616 |