Perceptions of the Spa Industry: An Importance Performance Analysis
© 2017 Taylor & Francis Group, LLC. This article examines factors influencing the behavior of foreign customers who use spa services in Koh Samui, Thailand. Specifically, it considers the relationship between customer expectations and the fulfillment of those expectations within two foreign vi...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/42064 |
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| Institution: | Mahidol University |