The effect of time stress on store loyalty: A case of food and grocery shopping in Thailand

© 2016 Australian and New Zealand Marketing Academy In today's competitive environment, consumers face a hectic pace of life and are often time pressured when managing their occupation and family. This study investigates the effects of time pressure stress on store loyalty in the context of foo...

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Bibliographic Details
Main Authors: Boonying Kongarchapatara, Randall Shannon
Other Authors: Mahidol University
Format: Article
Published: 2018
Subjects:
Online Access:https://repository.li.mahidol.ac.th/handle/123456789/43315
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Institution: Mahidol University