Private-label branding and willingness to pay: evidence from an auction experiment
© 2018 Informa UK Limited, trading as Taylor & Francis Group. The competitive pricing of private-label brands is a strategy used to gain a competitive advantage. Notwithstanding the introduction of many private-label brands–i.e. private-label brands with a name identical to that of a firm (own...
Saved in:
| Main Authors: | , |
|---|---|
| 其他作者: | |
| 格式: | Article |
| 出版: |
2019
|
| 主題: | |
| 在線閱讀: | https://repository.li.mahidol.ac.th/handle/123456789/45363 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| 機構: | Mahidol University |