Designing a sustainable tourism supply chain: A case study from Asia
© 2018, Springer International Publishing AG, part of Springer Nature. This chapter presents an in-depth look into a startup with the innovative idea of providing authentic travel experience by matching tourists with locals who are willing to share their native skills or traditional knowledge. With...
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th-mahidol.456652019-08-23T18:09:24Z Designing a sustainable tourism supply chain: A case study from Asia Winai Wongsurawat Vivek Shrestha Mahidol University Computer Science Engineering © 2018, Springer International Publishing AG, part of Springer Nature. This chapter presents an in-depth look into a startup with the innovative idea of providing authentic travel experience by matching tourists with locals who are willing to share their native skills or traditional knowledge. With numerous offices offering services in cities across South and Southeast Asia, the online social enterprise has proven to be financially sustainable. Using the experience of this social venture as a case study, this chapter will analyze the challenges involved in redesigning a new service supply chain that creates novel value for customers and at the same time shifts a greater share of benefits generated from tourism to previously marginalized players. 2019-08-23T10:58:20Z 2019-08-23T10:58:20Z 2018-01-01 Chapter Understanding Complex Systems. (2018), 263-288 10.1007/978-3-319-94322-0_10 18600840 18600832 2-s2.0-85053013277 https://repository.li.mahidol.ac.th/handle/123456789/45665 Mahidol University SCOPUS https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85053013277&origin=inward |
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Computer Science Engineering Winai Wongsurawat Vivek Shrestha Designing a sustainable tourism supply chain: A case study from Asia |
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© 2018, Springer International Publishing AG, part of Springer Nature. This chapter presents an in-depth look into a startup with the innovative idea of providing authentic travel experience by matching tourists with locals who are willing to share their native skills or traditional knowledge. With numerous offices offering services in cities across South and Southeast Asia, the online social enterprise has proven to be financially sustainable. Using the experience of this social venture as a case study, this chapter will analyze the challenges involved in redesigning a new service supply chain that creates novel value for customers and at the same time shifts a greater share of benefits generated from tourism to previously marginalized players. |
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Mahidol University |
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Mahidol University Winai Wongsurawat Vivek Shrestha |
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Chapter |
author |
Winai Wongsurawat Vivek Shrestha |
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Winai Wongsurawat |
title |
Designing a sustainable tourism supply chain: A case study from Asia |
title_short |
Designing a sustainable tourism supply chain: A case study from Asia |
title_full |
Designing a sustainable tourism supply chain: A case study from Asia |
title_fullStr |
Designing a sustainable tourism supply chain: A case study from Asia |
title_full_unstemmed |
Designing a sustainable tourism supply chain: A case study from Asia |
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designing a sustainable tourism supply chain: a case study from asia |
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2019 |
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https://repository.li.mahidol.ac.th/handle/123456789/45665 |
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