Exploring consumer power triggers in retail and service settings

• Main Author: Apiradee Wongkitrungrueng
• Other Authors: Mahidol University
• Format: Conference or Workshop Item
• Published: 2020
• Subjects: Business, Management and Accounting; Decision Sciences; Engineering
• Online Access: https://repository.li.mahidol.ac.th/handle/123456789/50474

Copyright © 2019 Inderscience Enterprises Ltd. This paper explores service elements that influence consumers’ sense of power, which is known to affect consumers’ attitudes, feelings, and behavioural approach/inhibition. A critical incident technique is used to collect data about shoppers’ experience...