Exploring consumer power triggers in retail and service settings
Copyright © 2019 Inderscience Enterprises Ltd. This paper explores service elements that influence consumers’ sense of power, which is known to affect consumers’ attitudes, feelings, and behavioural approach/inhibition. A critical incident technique is used to collect data about shoppers’ experience...
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| Format: | Conference or Workshop Item |
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2020
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| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/50474 |
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| Institution: | Mahidol University |