Causal model of customer intention to using anti-aging business in Thailand

Causal model of customer intention to using anti-aging business in Thailand

© BEIESP. This conceptual paper explores the causal relationships among the components of the customer relationship management and proposes a causal model using the theory of planned behavior. The context of investigation is the anti-aging business which is expected to be growing in response to the...

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Main Authors: Hutsayaporn Intayos, Napawan Netpradit, Bhubate Samutachak
Other Authors: Rajabhat University
Format: Article
Published: 2020
Subjects:
Computer Science
Engineering
Online Access:https://repository.li.mahidol.ac.th/handle/123456789/50631
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Institution: Mahidol University
id th-mahidol.50631
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spelling th-mahidol.506312020-01-27T15:35:41Z Causal model of customer intention to using anti-aging business in Thailand Hutsayaporn Intayos Napawan Netpradit Bhubate Samutachak Rajabhat University Mahidol University Computer Science Engineering © BEIESP. This conceptual paper explores the causal relationships among the components of the customer relationship management and proposes a causal model using the theory of planned behavior. The context of investigation is the anti-aging business which is expected to be growing in response to the increasing trend of aging society in Thailand. The data collection is design for the online platform, disseminating the questionnaire through social media. The total sample is 500. The causal relationship will be investigated using structural equation model. 2020-01-27T08:19:37Z 2020-01-27T08:19:37Z 2019-07-01 Article International Journal of Innovative Technology and Exploring Engineering. Vol.8, No.9 Special Issue 2 (2019), 351-354 10.35940/ijitee.I1075.0789S219 22783075 2-s2.0-85073393292 https://repository.li.mahidol.ac.th/handle/123456789/50631 Mahidol University SCOPUS https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85073393292&origin=inward
institution Mahidol University
building Mahidol University Library
continent Asia
country Thailand
Thailand
content_provider Mahidol University Library
collection Mahidol University Institutional Repository
topic Computer Science
Engineering
spellingShingle Computer Science
Engineering
Hutsayaporn Intayos
Napawan Netpradit
Bhubate Samutachak
Causal model of customer intention to using anti-aging business in Thailand
description © BEIESP. This conceptual paper explores the causal relationships among the components of the customer relationship management and proposes a causal model using the theory of planned behavior. The context of investigation is the anti-aging business which is expected to be growing in response to the increasing trend of aging society in Thailand. The data collection is design for the online platform, disseminating the questionnaire through social media. The total sample is 500. The causal relationship will be investigated using structural equation model.
author2 Rajabhat University
author_facet Rajabhat University
Hutsayaporn Intayos
Napawan Netpradit
Bhubate Samutachak
format Article
author Hutsayaporn Intayos
Napawan Netpradit
Bhubate Samutachak
author_sort Hutsayaporn Intayos
title Causal model of customer intention to using anti-aging business in Thailand
title_short Causal model of customer intention to using anti-aging business in Thailand
title_full Causal model of customer intention to using anti-aging business in Thailand
title_fullStr Causal model of customer intention to using anti-aging business in Thailand
title_full_unstemmed Causal model of customer intention to using anti-aging business in Thailand
title_sort causal model of customer intention to using anti-aging business in thailand
publishDate 2020
url https://repository.li.mahidol.ac.th/handle/123456789/50631
_version_ 1763492534917529600

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