The rebranding of Srichand: Transforming a 70-year-old small and medium enterprise into a disruptive global player

© 2020 Wiley Periodicals, Inc. How does a sunset business with no computers turn itself into a fast-growing global firm? For Srichand United Dispensary, a Thai cosmetics company, the answer was to update operations, expand distribution channels, foster a culture of employee engagement, and repositio...

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Bibliographic Details
Main Authors: Sawitree Santipiriyapon, Kannika Leelapanyalert, Florian Kohlbacher
Other Authors: Mahidol University
Format: Article
Published: 2020
Subjects:
Online Access:https://repository.li.mahidol.ac.th/handle/123456789/54502
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Institution: Mahidol University