The rebranding of Srichand: Transforming a 70-year-old small and medium enterprise into a disruptive global player
© 2020 Wiley Periodicals, Inc. How does a sunset business with no computers turn itself into a fast-growing global firm? For Srichand United Dispensary, a Thai cosmetics company, the answer was to update operations, expand distribution channels, foster a culture of employee engagement, and repositio...
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| Main Authors: | , , |
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| Format: | Article |
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2020
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| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/54502 |
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| Institution: | Mahidol University |