Increasing purchase intention and word-of-mouth through hotel brand awareness
© 2020 University of Rijeka. All rights reserved. Purpose - Mobile applications (apps) have been widely used in many industries as a method for companies to communicate with customers. The hotel industry is one of the top sectors that utilizes mobile apps. The majority of luxury hotels are updating...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
2020
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| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/59913 |
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| Institution: | Mahidol University |
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