Data-Driven Roadmapping (DDRM): Approach and Case Demonstration

• Main Authors: Ummaraporn Pora, Nathasit Gerdsri, Natcha Thawesaengskulthai, Sipat Triukose
• Other Authors: College of Management Mahidol University
• Format: Article
• Published: 2022
• Subjects: Business, Management and Accounting; Engineering
• Online Access: https://repository.li.mahidol.ac.th/handle/123456789/73571
• Institution: Mahidol University

Under the rapidly changing business environment and emergence of breakthrough technologies, keeping a roadmap alive appears to be a major challenge for many organizations. This is due to the fact that a roadmap itself reflects only a snapshot of an organization's strategic plan based on the inf...