Rethinking the way a public university does business

• Main Authors: Nuttaneeya Torugsa, Thitikom Puapansawat
• Other Authors: Mahidol University
• Format: Article
• Published: 2022
• Subjects: Business, Management and Accounting; Social Sciences
• Online Access: https://repository.li.mahidol.ac.th/handle/123456789/73598

IMPACT: Public universities are now expected to play a pivotal role in the knowledge economy/society, by being engaged, entrepreneurial and, more importantly, relevant to the wider society in which they operate. However, the challenge of complexity (partly arising from the embedded nature of public...