The role of corporate social responsibility and corporate image in times of crisis: The mediating role of customer trust

The role of corporate social responsibility and corporate image in times of crisis: The mediating role of customer trust

The purpose of this research is to empirically examine relationships between a multi-dimensional set of corporate social responsibility (CSR) initiatives, numerous dimensions of customer trust, and corporate image in an emerging economy. It also analyzes the mediating effect of customer trust on the...

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Bibliographic Details
Main Authors: Chih Cheng Chen, Asif Khan, Tanaporn Hongsuchon, Athapol Ruangkanjanases, Yen Tzu Chen, Ornlatcha Sivarak, Shih Chih Chen
Other Authors: Chulalongkorn Business School
Format: Article
Published: 2022
Subjects:
Environmental Science
Medicine
Online Access:https://repository.li.mahidol.ac.th/handle/123456789/77023
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Institution: Mahidol University

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https://repository.li.mahidol.ac.th/handle/123456789/77023

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