The role of corporate social responsibility and corporate image in times of crisis: The mediating role of customer trust

• Main Authors: Chih Cheng Chen, Asif Khan, Tanaporn Hongsuchon, Athapol Ruangkanjanases, Yen Tzu Chen, Ornlatcha Sivarak, Shih Chih Chen
• Other Authors: Chulalongkorn Business School
• Format: Article
• Published: 2022
• Subjects: Environmental Science; Medicine
• Online Access: https://repository.li.mahidol.ac.th/handle/123456789/77023
• Institution: Mahidol University

The purpose of this research is to empirically examine relationships between a multi-dimensional set of corporate social responsibility (CSR) initiatives, numerous dimensions of customer trust, and corporate image in an emerging economy. It also analyzes the mediating effect of customer trust on the...