Three-Pillar Sustainability and Brand Image: A Qualitative Investigation in Thailand’s Household Durables Industry
Many companies nowadays implement sustainable practices internally, and build brand images that communicate sustainability. However, there are different degrees of ‘sustainability’. This study examines the extent to which full three-pillar sustainability (environmental, social, economic) translates...
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| Format: | Article |
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2023
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| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/84257 |
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| Institution: | Mahidol University |