BUSINESS INNOVATIONS IN THE DIGITAL ECONOMY THAT AFFECT ONLINE SHOPPING BEHAVIOR AND THE TREND Of FUTURE SERVICE USAGE AMONG CONSUMERS IN BANGKOK, THAILAND
This research examines company developments in the digital economy that influence Bangkok customers' online purchasing behavior and future service consumption trends. The sample group for this study consisted of 400 individuals who have bought online in Bangkok. Data were collected via question...
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| Format: | Article |
| Published: |
2023
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| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/84364 |
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| Institution: | Mahidol University |