From tsunami through terror attacks to Covid-19: crisis communication strategies and recovery campaigns to combat Thailand’s tourism crises

From tsunami through terror attacks to Covid-19: crisis communication strategies and recovery campaigns to combat Thailand’s tourism crises

Countries dealing with tourism crises use a variety of crisis communication strategies, as found in various studies. Thailand is one of the strongest global tourism brands and tourism remains its dominant industry. In recent decades, it has suffered several crises: natural disasters, terrorist attac...

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Main Author: Taecharungroj V.
Other Authors: Mahidol University
Format: Article
Published: 2023
Subjects:
Social Sciences
Online Access:https://repository.li.mahidol.ac.th/handle/123456789/87057
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Institution: Mahidol University
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spelling th-mahidol.870572023-06-19T01:23:08Z From tsunami through terror attacks to Covid-19: crisis communication strategies and recovery campaigns to combat Thailand’s tourism crises Taecharungroj V. Mahidol University Social Sciences Countries dealing with tourism crises use a variety of crisis communication strategies, as found in various studies. Thailand is one of the strongest global tourism brands and tourism remains its dominant industry. In recent decades, it has suffered several crises: natural disasters, terrorist attacks, a pandemic, and internal political tensions. This study analyzes which crisis communication strategies Thai officials adopted to restore Thailand’s positive image during tourism crises; in addition, we analyzed how these strategies stem from the country’s ideations and cultural values, a subject that was scarcely addressed in previous crisis communication theory. 2023-06-18T18:23:08Z 2023-06-18T18:23:08Z 2022-01-01 Article Asian Journal of Communication Vol.32 No.1 (2022) , 41-64 10.1080/01292986.2021.2013510 17420911 01292986 2-s2.0-85121778140 https://repository.li.mahidol.ac.th/handle/123456789/87057 SCOPUS
institution Mahidol University
building Mahidol University Library
continent Asia
country Thailand
Thailand
content_provider Mahidol University Library
collection Mahidol University Institutional Repository
topic Social Sciences
spellingShingle Social Sciences
Taecharungroj V.
From tsunami through terror attacks to Covid-19: crisis communication strategies and recovery campaigns to combat Thailand’s tourism crises
description Countries dealing with tourism crises use a variety of crisis communication strategies, as found in various studies. Thailand is one of the strongest global tourism brands and tourism remains its dominant industry. In recent decades, it has suffered several crises: natural disasters, terrorist attacks, a pandemic, and internal political tensions. This study analyzes which crisis communication strategies Thai officials adopted to restore Thailand’s positive image during tourism crises; in addition, we analyzed how these strategies stem from the country’s ideations and cultural values, a subject that was scarcely addressed in previous crisis communication theory.
author2 Mahidol University
author_facet Mahidol University
Taecharungroj V.
format Article
author Taecharungroj V.
author_sort Taecharungroj V.
title From tsunami through terror attacks to Covid-19: crisis communication strategies and recovery campaigns to combat Thailand’s tourism crises
title_short From tsunami through terror attacks to Covid-19: crisis communication strategies and recovery campaigns to combat Thailand’s tourism crises
title_full From tsunami through terror attacks to Covid-19: crisis communication strategies and recovery campaigns to combat Thailand’s tourism crises
title_fullStr From tsunami through terror attacks to Covid-19: crisis communication strategies and recovery campaigns to combat Thailand’s tourism crises
title_full_unstemmed From tsunami through terror attacks to Covid-19: crisis communication strategies and recovery campaigns to combat Thailand’s tourism crises
title_sort from tsunami through terror attacks to covid-19: crisis communication strategies and recovery campaigns to combat thailand’s tourism crises
publishDate 2023
url https://repository.li.mahidol.ac.th/handle/123456789/87057
_version_ 1781416324715511808

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