From tsunami through terror attacks to Covid-19: crisis communication strategies and recovery campaigns to combat Thailand’s tourism crises

• Main Author: Taecharungroj V.
• Other Authors: Mahidol University
• Format: Article
• Published: 2023
• Subjects: Social Sciences
• Online Access: https://repository.li.mahidol.ac.th/handle/123456789/87057

Countries dealing with tourism crises use a variety of crisis communication strategies, as found in various studies. Thailand is one of the strongest global tourism brands and tourism remains its dominant industry. In recent decades, it has suffered several crises: natural disasters, terrorist attac...