Placeful Business: Reimagining a Small Business Concept That Embraces and Enriches Places
Globalisation, commercialisation, commodification, and mass communication have led to a loss of uniqueness and a cultural uniformity in places, known as “placelessness”. This study proposes a novel business concept called “placeful business” that addresses this issue. A placeful business incorporate...
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Format: | Article |
Published: |
2023
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Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/87957 |
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Institution: | Mahidol University |