Placeful Business: Reimagining a Small Business Concept That Embraces and Enriches Places

Globalisation, commercialisation, commodification, and mass communication have led to a loss of uniqueness and a cultural uniformity in places, known as “placelessness”. This study proposes a novel business concept called “placeful business” that addresses this issue. A placeful business incorporate...

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Bibliographic Details
Main Author: Taecharungroj V.
Other Authors: Mahidol University
Format: Article
Published: 2023
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Online Access:https://repository.li.mahidol.ac.th/handle/123456789/87957
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Institution: Mahidol University

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